Itchy Feet was built from the ground up by a couple living out their passion of making a difference in South Africa and creating unique gifts and jobs for the beloved rainbow nation. Creative Doormats started as a hobby in 2014 and was soon converted into a side-business. The business kept growing, and in October 2016 successfully raised funding on Mnet Shark Tank South Africa season 1 with three offers on the table from well respected business leaders. This enabled us to convert the business into a full time venture and as the business experienced further growth it made sense to expand beyond doormats and rebrand Creative Doormats to Itchy Feet, with exciting new products launching soon.